Mascara is one of the top ten makeup items and this standing alone marks the importance of this product. If mascara is such an important product, then custom mascara boxes must be even more important because, at the end of the day, it is not the product that sells, but the packaging that sells a product. You can go to the closest mall and witness this yourself; all the product on the display are either packed poorly or they are selling.
This means that a product packaged in artistically designed custom boxes would have bigger chances of getting sold as compared to a product which is high quality but packed in a substandard packaging.
In this post, you will see how attractive and well perceived customized mascara boxes can attract your target customers like a magnet and give you more sales than your usual, traditional and thoughtless mascara packaging. Let us have a look:
One of the biggest mistakes that most of the cosmetics companies make is gearing all their efforts towards making the packaging attractive while giving zilch attention to the appearance of the packaging.
Packaging sense is something that most of the mascara companies miss. Here is how a buy feels when she looks at a beautifully wrapped mascara box with no information about ingredients, no instructions, and no necessary details.
I randomly selected 10 mascara users and they hated the beauty products which do not educate their target customers. A customer must feel easy while looking at your product, and all the important information such as company name, product line name, ingredients, and instructions etc. must be in conspicuous places.
Would you like a customized mascara box with shouting graffiti or dull and half-heartedly made watercolor strokes? Absolutely not! You need something which is aesthetically rich and beautiful. You need something to satisfy your inner-self that longs for beauty and style.
So make sure that your personalized mascara boxes are aesthetically rich. Lest you ignore, your target audience is women who are hell-bent on beauty, looks, and appearance. Heck, there is no way they will buy a product that promises cosmetic beauty but which is packed in an ugly and unimpressive box.
So make sure to make your mascara boxes as beautiful and stunning as you can.
Brand appeal is like sex appeal; one cannot ignore it. How unlucky it is for a few brands to totally ignore this aspect and pack their marvelous products in custom boxes which are good to preserve, ship or display items, but not at all good at grabbing the target customers.
Make sure that your custom mascara boxes are not stripped of brand appeal. It is the bran appeal that helps a customer differentiate PepsiCo bottle from the Coca-Cola bottle. Add some brand message, some brand identity and some brand appeal to your custom boxes, and see how your potential customers identify you among hundreds of other brands and make it to your packaging to see what’s inside.
Make Your Product Shout Out Loud About Itself
A product does not sell unless someone shouts out loud about it and wrench their guts to sell that product. No one can do this better than a product itself. Pack your product in a way that it will start talking about its merits. If your mascara product is only a little bit different from other mascaras, it should claim it loudly so as to make the target customers hear it loud and clear.
Since September, this is the second time my office has been delivered boxes full of makeup from NYX with no explanation. I literally wear tinted moisturiser and mascara but free makeup is free makeup 💁🏼♀️ pic.twitter.com/dbMVieS98k
— Kelly Cunningham (@Kelly_C6) February 23, 2018
Quality Shows the Quality
If your mascara packaging is cheap, it is easier to assume that the product inside is also cheap. This is common sense. Majority of the women in a mall do not have much time to open the pack and check the product. They have a look at the product and if the packaging seems to be bored, dull and bland, they establish the same opinion about the product. It is not rocket science, but common sense. Get some UV coating or aqueous coating customized packaging to stun the eyes of the beholder and hypnotize them to check your product, if not buy it.
So, here are 5 simple and easy ways how attractive and personalized mascara packaging sells mascara liners better tha1n unimpressive and unimaginative premade packaging.