Custom Boxes vs. Readymade Boxes

Custom boxes are the boxes which are 100% customized as per the instructions of the buyer and which are not comparable to readymade boxes. When we use the word customization, it means that we are talking about top to bottom customization that we want to be made to these boxes. In this blog post, we are going to settle for once the big custom boxes vs. readymade boxes debate. Let us get involved and see what are the merits and demerits of both types of boxes.

It is essential to determine because while a lot of customers and companies resort to custom boxes for very obvious reasons, there are a lot of others that go to price-efficient and speedy choice of readymade boxes. If you also belong to the league of confused entrepreneurs who fail to decide between both, read this and you might be able to decide once and for all.

  1. Price

Whenever you think about packaging, the price comes up as one of the most important and inevitable considerations. Well, in terms of price, custom boxes are definitely not the victor. The price for customization of your product’s packaging is definitely high. As compared to this, when you go for readymade boxes, since the customizations are not involved or they are readily available, you do not have to pay as much as you do in case of custom boxes. Make no mistake, readymade packaging either offers no customization or if it does it will turn out to be cheap and already done customization. You cannot do anything new to the packaging.

  1. Time

Well, you must’ve heard, good things come to those who wait. Same is the case with custom boxes. They take time because you do not pay for and get a readily available lot, but you want some customizations to be done. The customizations, depending on their type and intensity, take more or less time. However, they are always worth the wait. To the contrary, readymade boxes are always available; you just pay the price and get them within a very short period.

That is, they do not take any time in terms of customization, hence the speedy delivery.

  1. Approach Appropriate to the Segment of Market Your Deal With

Let us make no mistake. Cake packaging is not good for electronics packaging. You got to keep in mind the segment of the market and the niche you are dealing with. Without doing this, you will end up getting the wrong type of packaging. Readymade packaging is good because it is speedy and cheap, but just like anything which is quick and cheap, it lacks quality, focus, and specialty.

If you are a professional, you should go for professional packaging, which is custom packaging. Identify your niche and get the packaging suitable to its demands.

  1. Custom Size & Shape

Saving money is not cheap, it is genius. While the ready-made packaging is always bigger than the size of the product, and shipping companies charge you extra for that (because they charge as per the size, not the weight), the customized packaging is always tailored to the size of the product. This is how you save hundreds or maybe thousands of dollars that you would have otherwise paid to your shipping company.

And yes, apart from shipping charges, your packaging’s size and shape should always be tailored to the size and shape of your product.

  1. Branding and Marketing

Last but not the least, where readymade boxes actually lose the battle and custom boxes take the lead in the realm of branding and marketing. It is a well-known fact that ‘P’ of packaging has now become the fifth ‘P’ of marketing. Without proper marketing and branding of your product, you cannot launch it in the market, let alone think of competing with the competitors and winning the hearts and minds of target customers. Do not forget that customized packaging is one unbelievably amazing tool for branding and marketing of your products.

This is it. I bet that after reading these points, you are able to draw a picture in your mind and decide whether to go for custom boxes or readymade packaging.

Advertisements

How Attractive Mascara Packaging Does Wonders for Your Business?

Mascara is one of the top ten makeup items and this standing alone marks the importance of this product. If mascara is such an important product, then custom mascara boxes must be even more important because, at the end of the day, it is not the product that sells, but the packaging that sells a product. You can go to the closest mall and witness this yourself; all the product on the display are either packed poorly or they are selling.

This means that a product packaged in artistically designed custom boxes would have bigger chances of getting sold as compared to a product which is high quality but packed in a substandard packaging.

In this post, you will see how attractive and well perceived customized mascara boxes can attract your target customers like a magnet and give you more sales than your usual, traditional and thoughtless mascara packaging. Let us have a look:

  1. User-friendly Appearance

One of the biggest mistakes that most of the cosmetics companies make is gearing all their efforts towards making the packaging attractive while giving zilch attention to the appearance of the packaging.

Packaging sense is something that most of the mascara companies miss. Here is how a buy feels when she looks at a beautifully wrapped mascara box with no information about ingredients, no instructions, and no necessary details.

I randomly selected 10 mascara users and they hated the beauty products which do not educate their target customers. A customer must feel easy while looking at your product, and all the important information such as company name, product line name, ingredients, and instructions etc. must be in conspicuous places.

  1. Aesthetic Sense

Would you like a customized mascara box with shouting graffiti or dull and half-heartedly made watercolor strokes? Absolutely not! You need something which is aesthetically rich and beautiful. You need something to satisfy your inner-self that longs for beauty and style.

So make sure that your personalized mascara boxes are aesthetically rich. Lest you ignore, your target audience is women who are hell-bent on beauty, looks, and appearance. Heck, there is no way they will buy a product that promises cosmetic beauty but which is packed in an ugly and unimpressive box.

So make sure to make your mascara boxes as beautiful and stunning as you can.

  1. Brand Appeal

Brand appeal is like sex appeal; one cannot ignore it. How unlucky it is for a few brands to totally ignore this aspect and pack their marvelous products in custom boxes which are good to preserve, ship or display items, but not at all good at grabbing the target customers.

Make sure that your custom mascara boxes are not stripped of brand appeal. It is the bran appeal that helps a customer differentiate PepsiCo bottle from the Coca-Cola bottle. Add some brand message, some brand identity and some brand appeal to your custom boxes, and see how your potential customers identify you among hundreds of other brands and make it to your packaging to see what’s inside.

  1. Make Your Product Shout Out Loud About Itself

A product does not sell unless someone shouts out loud about it and wrench their guts to sell that product. No one can do this better than a product itself. Pack your product in a way that it will start talking about its merits. If your mascara product is only a little bit different from other mascaras, it should claim it loudly so as to make the target customers hear it loud and clear.

 

  1. Quality Shows the Quality

If your mascara packaging is cheap, it is easier to assume that the product inside is also cheap. This is common sense. Majority of the women in a mall do not have much time to open the pack and check the product. They have a look at the product and if the packaging seems to be bored, dull and bland, they establish the same opinion about the product. It is not rocket science, but common sense. Get some UV coating or aqueous coating customized packaging to stun the eyes of the beholder and hypnotize them to check your product, if not buy it.

So, here are 5 simple and easy ways how attractive and personalized mascara packaging sells mascara liners better tha1n unimpressive and unimaginative premade packaging.